Like every other Vijay starrer, Varisu the actor's upcoming film has its rights getting sold even before the movie's shooting wraps up. According to reports, Varisu non-theatrical rights is said to have sold for Rs.120 Cr.
Leading Television Channel Sun Network has procured the satellite rights of the film for Rs. 50 Cr. Amazon Prime Video has bought the OTT (post-theatrical) rights for Rs. 60 Cr. and T-Series has bought the audio rights of the film for Rs.10 Cr.
Happy to be associated with @TSeries to bring the music of #Varisu to you 🎵#Thalapathy @actorvijay sir @directorvamshi @iamRashmika @MusicThaman #BhushanKumar #VarisuPongal pic.twitter.com/nHmn8OB97V
— Sri Venkateswara Creations (@SVC_official) October 29, 2022
The shoot for the film is currently progressing at a brisk pace. Varisu, titled Vaarasudu in Telugu is scheduled for a Pongal/Sankranti release in January, 2023. The movie produced by Sri Venkateswara Creations has already completed major portions of the film. The film, touted to be a family entertainer plans to wrap by this month.