Why this Kolaveri di?

The recent trend of launching a single track before the full album release has proven a success formula for films this year like Vaanam, Mankatha , Muppuzhudhum Un Karpanaigal. Following all these films next in the pipeline is Dhanush's Pongal release 3(three) which will have music by  Anirudh who is a new comer.  The Single track will be launched on 16th of November. 

The Song goes like this " Why This Kolaveri Di " this song would be penned by the actor himself. There are more catchy lyrics like " Whiteu Skinnu Girlu Girlu .... Girlu Heartu Blacku ... ". We will see whether these colloquial  lyrics will continue to go well with its target audiences after the similar hit songs from Mayakkam Enna and Osthe. Sony Music will be releasing this album.