With record breaking wide release in Telugu, 7am Arivu is expected to have already taken a lead of Rs.15 Crores even before the first ball has been bowled. Since the Telugu rights are estimated to have been sold for roughly 10 Crores, the movie is expected to gross at least 15 Crores even based on conservative estimates. When comparing the star value based on appeal among people and/or by remuneration, the Andhra factor tilts the balance strongly in favor of Suriya. Almost 50% of Surya's remuneration come from Telugu dubbing rights which puts him at a higher salary bracket.
Surya and Murugadoss' 7th Sense is expected to hit more than 400 Screens in Andhra. This is the 2nd biggest release for a dubbed film after Enthiran in Andhra Pradesh. 7th Sense will release in around 55 Screens in Hyderabad, 150+ screens in entire Nizam area. The current estimates puts 7am Arivu at 400+ "good" quality new release screens in Andhra. This is possible only because that Andhra has twice the number of new release screens(1400) compare to Tamil Nadu (750). One popular Telugu Box Office Analyst pointed out that this is almost the same number of new release screens that each Velayudham and 7am Arivu is expected to find in Tamil Nadu after all that struggle.
This level of craze for a dubbed movie is possible only because almost all Suriya movies have been releasing in Telugu and Murugadoss is also very well known after the huge success of Telugu dubbed Ghajini and Chiranjeevi's Stalin. Harris Jeyaraj's songs have been consistently rocking the charts in Telugu after Orange and Rangam.