SPI Cinemas' DND Show Experience - A dream come true for cinema lovers

Yashwanthy G Kanniyappan

She walked into that multiplex. There was a whirl of crowd. 30 minutes before the movie time. A group of youngsters, flaunting a proud hashtag - #ForTheLoveOfCinema! The men at the screen entrance, politely waved at her. Checked her ticket, directed her to the seat, and said - "Please switch off or put your mobile in silence mam. Enjoy your DND Special Show"

She stepped into the theater happily. Everyone had taken their seats. 15 minutes before the movie. That was the screen Seasons - Sathyam Cinemas.

The show began with a small inauguration of the Do Not Disturb concept, initiated by Sathyam, based on the feedback from the film watching fraternity. Many popular faces and the concept promises, absolutely no disturbance. No kids. No cellphones. No conversations. No spoilers.

The experience of watching a movie in your own theater, but in an actual multiplex..!

Was it great? No doubt. What was great? The arrangement. Something as simple as an interval block was segmented in such a way that all the snack counters were free and kept open for the DND show folks. The screen read the remaining time for the movie to began. The crowd followed the code meticulously, and the bouncers were planted all around to ward off those who did not follow the rules.

Yet, was it effective? This is where the fingers are crossed. Because the movie was an English action drama, one couldn't really measure the effectiveness. Had it been a horror movie like Annabelle or a regional blockbuster like Vivegam, one would exactly know how it works!

Nevertheless. Super kudos to Sathyam Cinemas for having the thought and implementing it in no time.

For the love of cinema. And for the movie buffs in the house, every Wednesday at Sathyam Cinemas, catch up with your favorite movie - with near-to-zero disturbance!

P.S.: Near to zero cuz there was a phone that rang. But before the bouncers could notice, she had put it off. And who is that She - None other than me!

Well, idealism is tricky to implement in this country. Ahem ahem!