Anirudh becomes brand ambassador for Apple in India

All of 26, composer Anirudh Ravichander has become the first South Indian celebrity to be appointed as the brand ambassador for Apple Music in India. The announcement was made by the musician through his message on his social media pages. It read :

"Proud and happy to be repping for Apple Music India"

For the un-initiated, Apple Music is a full-fledged music streaming service that also lets you follow artists and get exclusive tid-bits like tracks, videos, lyrics and more. Internationally, star musicians like Leon Bridges, Taylor Swift and The Weekend have been associated with the brand. Since India remains to be an untapped market for brand Apple, endorsing it with an artist of bankable popularity seems like a wise move. And because Anirudh is considered nothing less of a "youth icon" down South, his collaboration with Apple Music India seems like a win-win for both parties.