Hrithik Roshan to endorse instant fairness face wash for men

Hrithik Roshan will soon be seen in TV commercials promoting an instant fairness face wash for men by one of India’s leading FMCG companies.

Emami Limited has roped in superstar Hrithik Roshan as one of the brand ambassadors for the ‘Fair and Handsome’ line of products. The popular actor will be endorsing the ‘Instant Fairness Face Wash’ which was launched in February.

“In the Indian summer, however tough men may be, it is but natural for men’s skin to be over-exposed to sunlight, sweat, oil and dirt due to the strenuous demands of the present day environment,” Hrithik said in the statement. A television commercial featuring the actor, developed by Vox Parables and directed by Vishal Vij will go live on air soon.