Akshay Kumar and Raj Kundra come together for Best Deal TV

Akshay Kumar, and Raj Kundra have come together to partner in business and co-own India's first celebrity-based teleshopping channel titled Best Deal TV, that will soon be launching in India. 

Best Deal TV will be a full-fledged teleshopping network in Hindi that will see many celebrities partner with the channel to co-own and create their own brands and share profits with the channel.

Akshay Kumar on his new business venture had said, "Teleshopping business is big in the world. Raj Kundra and I came up with an idea of launching a celebrity-based teleshopping channel, where celebrities will sell products. I thought we keep running behind brands doing ads for them, helping their brands, so why not start our own brands that we can endorse? So different celebrities will come on the channel and sell and endorse brands that they will co-own with Best Deal TV."

Sonakshi Sinha is one of the first celebrities to have come on board to endorse and sell her own range of products.