Team PK ties up with Rentrak to monitor Box Office collections

Aamir Khan at a recent interaction with the media had spoken out against films inflating figures to join the 100-crore club. The actor said that box office numbers are often inflated by marketing teams and actors. Bollywood stars and directors these days, are all striving to reach the 100 crore club, and many a times cross it by a huge margin.

The 'Dhoom3' actor said, “I think it's childish to inflate numbers. The industry anyways always knows the real figures. If it's being done for the audience, then in some time, the audience will get to know too, it doesn't help. I hope like in the USA, we have an authentic, transparent method of vetting box office numbers in India, I would welcome it."

PK producer Vidhu Vinod Chopra has invited global tracking giant Rentrak to record and document the collections of the highly anticipated film. The box office collections of ‘pk’ will be systematically recorded, providing a day to day break up of the collections across the country. Vidhu Vinod adds, “PK will use Rentrak like English films do so that there will be no fudging of figures. PK’s collections will all be in the open.”