Shahrukh Khan to release Happy New Year trailer on WhatsApp

Shahrukh Khan's Happy New Year is one of the most awaited films this year. The trailer of Happy New Year starring Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah directed by Farah Khan will be launched on 14th August on the  eve of Independence day in an event in Mumbai. The entire cast and crew of Happy New Year will be present at the launch.

The makers are leaving no stone unturned to promote the film on a large scale. Shahrukh Khan known for unique marketing and promotional strategies has decided to release the trailer of the film on WhatsApp. 

Red Chillies Entertainments Pvt Ltd has come up with a unique concept for the mobile phone and tablet users for their Diwali release, Happy New Year. For the first time an Indian film will send its trailer via WhatsApp to the users of the application. Simply give a missed call or drop in a WhatsApp message at +91 9819020202 to get the HNY Trailer on your mobile. If this is not enough then, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign.

Venky Mysore, CEO of RCE, said, “As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customized posters from their favourite artists, which received close to a Billion impressions as a campaign, or the new innovations with WhatsApp & Twitter for the upcoming movie – ‘Happy New Year’, our endeavor is to delight the fans. With over 50 million active users on WhatsApp in India who every day share millions of videos & images with individual friends & groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign.”