The year 2025 has brought mixed results for Tamil cinema in the North American market. While several high-profile releases failed to meet expectations, a few smaller and mid-scale films have managed to perform relatively well.

Major star-driven films such as #ThugLife, #Retro, #VidaaMuyarchi, #VeeraDheeraSooran, #IdliKadai, #Madharaasi, #Coolie, and #GoodBadUgly struggled to sustain momentum after release, with many ending up as underperformers. Even the highest-grossing titles faced minor losses, mainly due to high distribution prices that exceeded market realities.

In contrast, films like Dragon, Tourist Family, and Thalaivan Thalaivan have fared well, finding steady audiences and positive word-of-mouth across overseas screens.

The trend indicates that while star power continues to drive pre-release excitement, content-driven or moderately budgeted films are showing stronger and more consistent performance in North America.