'Anan Ta Pad Chaye, Apad Ti Te Tena, Apad Ti Ya, Apad Ti Te Teku, Apad Ti To, Apad Ti Kud Kud Kud Apad Cha Ye' (romanized in English), are Thai language phrases that are part of a traditional incantation often associated with love spells or charms in Thailand. They were first used in humorous context in the Thai language song 'ต้องเป่ากระหม่อม'—pronounced 'Tong Bao Krahmom'—by Thai musical artist, Noi Chernyim.
The 'Tong Bao Krahmom' song has lyrics, and melody by Sak Paknam. Because of the popularity of the number, Noi Chernyim made a cameo appearance in a Thai movie titled 'Luang Phi Teng 3' aka 'The Holy Man 3' (2010), chanting the phrase 'Anan Ta Pad Chaye, Apad Ti Te Tena', which sounds like 'Annana Paathiya Appata Ketiya' in Tamil.
After the movie 'The Holy Man 3''s release, the 'Tong Bao Krahmom' song eventually made to YouTube and audio streaming platforms like Spotify in November 2014, as part of an album titled 'Luk Thung Comedy' (ลูกทุ่งโคเมดี้).
The Holy Man trilogy of movies quite popular in Thailand and other South East Asian regions. In 2019, 11 year old Indonesian folk stage performer Niken Salindry started using this 'Anan Ta Pad Chaye' phrase, as a part of her on-stage-bit where she would show-off her singing abilities from all parts of the world.
In October 2024, when South Korean pop singer Rose of 'Blackpink' girl group fame released a song with Bruno Mars titled 'APT', Niken Salindry's rendition of 'Anan Ta Pad Chaye' received renewed interest as 'Thailand APT'.
This Domino effect trend slowly reached Tamil Nadu, and gained a new set of fans because the Thai phrase ''Anan Ta Pad Chaye, Apad Ti Te Tena' phonetically sounds like 'Annanan Paathiya, Appata Ketiya' in Tamil which translates to 'Have you seen big brother, Have you asked father'.
Annana paarthiya
— புலவர் Mamakuttyyyy 🤣🤖 (@AskAatukutti) March 11, 2025
Appata ketiyanu 🤣🤣🤣
Indha song mandaikulla oditte iruku paramaa 🤣🤣🤣🤯🤯🤯 pic.twitter.com/u9uMH54nHP