Actor Shah Rukh Khan's foothold in the film industry extends beyond just acting and his company Red Chillies Entertainment provides services in several fields like VFX, production, distribution, marketing, merchandising among other things. Now for the first time, Shah Rukh Khan is launching his own digital platform called SRK Plus and while the actor teased his fans about the same on Twitter, Salman Khan, SRK's friend and colleague of many years confirmed the news.

Aaj ki party teri taraf se @iamsrk. Congrats on your new OTT app, SRK+ https://t.co/MdrBzqpkyD

— Salman Khan (@BeingSalmanKhan) March 15, 2022

Shah Rukh Khan is the second Indian actor after Pushpa actor Allu Arjun (Aha) to launch his own OTT platform. Keep watching this space for more updates on the same.

[Update: March 16, 2022]

Turns out the campaign was an ad for existing OTT app Disney Plus Hotstar, of which Shah Rukh is a brand ambassador.

Waise toh plan accha hai par... #ThodaRukShahRukh https://t.co/sDMI3j7pCG

— Disney+ Hotstar (@DisneyPlusHS) March 16, 2022