Akshay Kumar sells sugarcane juice on the streets of Jodhpur for new episode of Mission Sapne

Akshay Kumar has come up with a few really innovative ploys to promote his new film, Airlift. 

For an episode of the show Mission Sapne, to be telecast over the weekend, Akshay took to the streets of Jodhpur to prepare and sell sugarcane juice. The money he raised, it was decided, would be donated to three farmers' widows.

As the superstar took to the streets with his mission sugarcane, news travelled fast. Very soon a regular road in the sleepy town of Jodhpur was buzzing with excitement. By the end of the day, Akshay had managed to garner Rs 10,000. 

The actor, however, was not satisfied. He took to playing an impromptu game of volleyball nearby, to raise some extra money outside his commitment. Reason: the three women - Yogita, Yamuna and Kavita - spoke to him of their desire to educate their children. Akshay promptly moved beyond the show’s script to raise double the amount for the cause. 

Being on Mission Sapne absolutely suits the role Akshay plays in Airlift, too. The film sees him play a rich Indian businessman based in Kuwait, who helped authorities evacuate over a lakh Indians who were stranded in that country when Iraq invaded in 1990.

The movie starring Akshay Kumar and  Nirmat Kuar in the lead roles. The movie is directed by Raja Krishna Menon. The film is set to hit the screens today. Airlift is produced by Bhushan Kumar.