Iraivi team's unique promotional strategy on autos

Karthik Subbaraj's Iraivi is all set to release on June 3. With just 9 days left for the movie's release, the team has kick-started a unique promotional activity for the film today, via which 500 auto rickshaws in Chennai will screen the trailer and songs of the film.

Director Karthik Subbaraj and actor Bobby Simha flagged off the auto promotions earlier today. Iraivi, starring Vijay Sethupathi, SJ Suryah and Bobby Simha in the lead roles has music by Santhosh Narayanan. The movie is produced by CV Kumar.