Ajith's Yennai Arindhaal - Racing against time

Yennai Arindhaal is progressing fast, working in the last stages of production. With cast, crew members and musicians working almost 24x7, there are still significant challenges  to meet the Pongal commitment that the producers have made to the loyal fans. There are a number of factors that the team consider as struggles to get over within the short time window.

• The audio release expected to happen on January 1st followed by theatrical release within 10 days. This is the shortest time frame between the audio release and movie release for a Harris and Gautham Menon's movie. The big musicians including Harris usually prefer one month to 2 months for the songs to stay on the charts necessary to create publicity and recognition. The general concern is 10 days is too short a time period.

• Yennai Arindhaal team is still busy doing patch work, editing, dubbing, re-recording and sound mixing. Gautham Menon and his team members are working double shift to make this work. Harris Jayaraj is busy working on much-delayed re-recording for Anegan and Nanbenda at the same time.

• Yennai Arindhaal team has reiterated their intent clear that it will clash head on against Shankar's Ai.  During the past year, Jilla and Veeram ended up splitting the market with each making less than expected revenues. Yennai Arindhaal's biggest risk ahead is taking on Shankar's Ai during the festival weekend. Some of the industry sources believe the competition is not against "Ai", but with Sivakarthikeyan's Kaaki Sattai, which is believed to have the same story concept as Yennai Arindhaal, both the movies are race against each other to release for Pongal.

Racing against time

Industry sources believe that Ajith is keen on releasing for Pongal to take on "Ai". Hence, producer and director are doing all they can to release Yennai Arindhaal for Pongal. With such a short time span, will Yennai Arindhaal be able to keep up the date commitments and other release work prior to Pongal.