Mundasupatti innovative promotion goes viral

Mundasupatti starring Vishnu Vishal and Nandita in the lead roles is directed by debutante Ram of 'Naalaya Iyakunar' fame. The film is set to hit the screens on June 13.

Mundasupatti is an adventurous comedy film set in the backdrop of the 1980s in retro style. Music by Sean Roldan of 'Vaayai Moodi Pesavum' fame. The film promotions are happening in full swing. 

Mundasupatti team had come up with an innovative promotion campaign for their film. They have created an interactive application that allows people to create their own avatars akin to characters from the movie.The app has been created on the website www.mymundasupattistyle.com.

“The app has been designed by mixing various styles of Mundasu (turbans), retro-styled eyewear and hairstyles from the 1980s. Along the lines of the posters and trailer, the retro theme of the online application is expected to kindle a sense of the 1980s amongst the viewers,” read a statement from the film’s co-producer Fox Star Studios India.

The new promotion campaign has been instant hit in the social media. Apart from fans and movie buffs, actors Jiiva, Vishal, Vishnu, Shanthanu and few others had posted a picture of their Mundasupatti style on the social networking page.