Isaignani Ilaiyaraaja who has composed music for over 1000 films in Indian Cinema in his career spanning 43 years has for the first time composed an anthem for the corporate company Hindustan Coca-Cola Beverages (HCCB). The anthem composed for HCCB bears his signature style and was composed by Ilaiyaraaja at Prasad Studios in Chennai. 

Music Maestro who has delivered more than 7,000 songs in 1,000 films has never composed for a corporate entity in his four-decade-long illustrious career.

"It has taken Dr Ilaiyaraaja forty years to find time and compose music for a corporate, and we are just blessed that he did it for us” Kamlesh Sharma, Chief Communication Officer at Hindustan Coca-Cola Beverages (HCCB) said in a press statement.

The HCCB anthem begins with a soft and mellifluous tune on the flute. The anthem then gradually extends into a powerful visual of India which is traditional, and yet contemporary; always on the move, inspiring others and the world in the process. Bearing signature of his trademark melodies, the anthem sounds simple and registers with the listeners instantly. The melody catches attention and the richness of the composition provides longevity. The brand also shared a making video of the HCCB Anthem on YouTube.