Dhanush's Maryan Preview - SWOT Analysis

PUBLISHED DATE : 18/Jul/2013

Dhanush's Maryan Preview - SWOT Analysis

Dhanush's Maryan Preview - SWOT Analysis

by Raven


Dhanush’s ‘Maryan’ is all set to hit the screens tomorrow (July 19). Directed by popular ad film-maker Bharat Bala, the movie is based on a real-life crisis event, when three oil workers from India were kidnapped and taken hostage in Sudan by mercenaries. Parvathi Menon plays the leading lady in the film. Music is by AR Rahman and camera is cranked by Belgian cinematographer Marc Koninckx.

 

Strengths


  • After his recent success with ‘Raanjhanaa’, his debut Bollywood venture, Dhanush is in terrific form. He plays an intense role of a hostage and Dhanush usually aces in such roles. A lot is riding on Dhanush's shoulders.
  • AR Rahman’s music will be the backbone of the film and the songs are already topping the charts. The movie will release in Auro 3D sound format, which will make it a stunning aural experience.

 

Weaknesses


  • Aascar Films is maintaining a low-key publicity campaign for the film. Also, Dhanush’s tweet ‘I don’t know what to promise in Mariyaan. But I know the visuals will excite you guys. It will be something very new. Hope you guys feel the same’ creates doubts among fans.

 

Opportunities


  • After ‘Raanjhanaa’ success in the northern belt, ‘Maryan’ will be opening in wider market for Dhanush. 

 

Threats


  • Suriya’s ‘Singam 2’ has managed to still retain most of the screens even after two weeks since its release. Also, Vishal’s ‘Pattathu Yaanai’ and Shiva’s ‘Sonnaa Puriyaadhu’ are releasing on July 26. With Mariyan getting crushed between these movies, it is very important for ‘Maryan’ to earn good word of mouth to sustain at the box-office.

 

Final Words


Maryan’ looks like a well-made film by the ad film-maker and let’s hope the team reaps success for their hard work.

 

Watch this space for FDFS review!

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