Promotions kickstarted for Rajinikanth's 2.0

Raju Mahalingam of Lyca Productions who has produced the Rajinikanth starrer 2.0 has announced that the promotions has kick-started for the movie. He has revealed that a 100-foot-tall hot air balloon printed with life-size graffiti of Akshay Kumar and Rajinikanth's pictures, will promote the sci-fi robot drama across the world, and will be taken around cities as part of the promotional world tour.

2.0 promotion kick starts......#2point0 pic.twitter.com/QiGkQ03b89

— Raju Mahalingam (@rajumahalingam) June 24, 2017

The producer who has invested Rs. 400 crore in this Shankar directorial (and recovered Rs.190 crore from satellite and Hindi distribution rights), has been quoted as saying

"We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles.We also plan to take it to various Indian cities. Well-known stars will participate in this drive"

The team of 2.0 is planning a grand audio launch in Dubai in October, 2017. He also confirmed that the movie will be released during the republic day weekend of next year i.e January 25, 2018.