Bairavaa : Distributors issue legal warning to Kerala Exhibitors

Actor Vijay's 60th film Bairavaa is the latest to face the heat of the ongoing feud between the Kerala Film Exhibitors Federation (KFEF) and the Kerala Film Producers Federation (KFPF). The movie which is scheduled for a worldwide release on January 12, 2017 has put its Kerala distributors IFAR International and Saiyujam Cine Release under tremendous fix. The banners who come under the KFPF will have a shortage of theatre screens in the A list area, as nearly 350 of them are under KFEF and non-screening of the movie will cause a huge loss to IFAR and Saiyujam. Keeping in mind that there has not been a single Malayalam release in the past 3 weeks, the concerned banners have issued a legal notice to the KFEF. It reads : 

"This is to inform that M/s. IFAR INTERNATIONAL, Kollam has acquired the Kerala Theatrical Rights of the Tamil Film Bairavaa and we M/s. Sayujyam Cine Release, Kottayam have been appointed as their distributors. Those who have entered into agreement with Ms. Sayujyam Cine Release, Kottayam for screening of Tamil Film "BAIRAVAA", since your association namely Kerala Film Exhibitors Federation have decided to close down the theatres on and from 12th January 2017 by forming a cartel by using your dominant position in the Exhibitors sector which is violate of competition Act 2002. If you adhere with the decision of the Federation, you are liable to pay all the losses sustained by us and we are forced to recover the same through legal remedies. If you do not screen the picture as per the agreement it is a clear violation under the competition commission of India Competition Act 2002"