Kabali's brand marketing reaches sky-high, literally! 

Even as the expectations are rising every day as Kabali's release date is nearing, producer Kalaipuli S Thanu is making sure that the movie gets maximum visibility by starting many innovative marketing campaigns, which includes roping in AirAsia as the official airline partner, which is a first for an Indian movie.

Interestingly, Rajinikanth hasn't endorsed a single brand in his life since he attained the Superstar status and Thanu is brilliantly marketing to indirectly harvest Rajinikanth's unsold brand value through Kabali. Many brands are continuously flocking Kabali team to promote their products, which in turn shoots Kabali's reach as well.  

Here's a list of some famous brands which have collaborated so far with Kabali for promotions:

AirAsia: AirAsia, the official airline partner of Kabali, has painted a special flight with Rajinikanth's picture on it and this is the first time something like this has been done for a Tamil movie. Social media influencers were flown to Hyderabad for a photo-op yesterday and there were 'Kabali Flight Selfies' all over Twitter yesterday.   

Cadbury 5 Star : Cadbury The world's biggest chocolate brand, Cadbury has come up with an exclusive advertisement on 5 Star chocolate promoting Kabali.  

Amazon: Amazon planned to give away 100 passes to fans for Kabali audio launch during the special sale of Moto G Plus mobile phone last month. Unfortunately, the audio launch never happened. However, Kabali's merchandise such as key chains, wax statues, posters, photographs and other memorabilia are to be sold on the Amazon platform soon.  

Other Brands:  Shop CJ and Airtel are the other brands which are said to be signed up for brand marketing of Kabali.