Director Shankar not involved in Sivaji 3D
One of the key attributes of Shankar's success formula of delivering 10 out of 10 in Tamil is due to his unwavered focus and vision. For example, In Sivaji, Shankar worked as a director in Rajini's movie. However in Enthiran, Rajini acted under Shankar's direction. The distinction may appear to be a play of words. But, the output would have been completely different if Shankar had decided to reverse the statements. It is unfortunate that a director known for his disciplined commitment to his vision is not consulted as part of Sivaji 3D.
Reasons for AVM & Shankar Controversy
AVM Productions known for its conservative spend and tight control could not handle Shankar's big spend and uncertainty of release dates for Sivaji. Once AVM Saravan commented in Vikatan intereview "this is the first time, AVM will be selling our film only after the entire shoot is over when we can be sure what exactly the total cost of production is." AVM was finally relieved only after they sold all the territories and rights for humongous Rs. 61 Crores. Even though AVM made a cool Rs. 15 Crores profit out of this entire deal, they ended up breaking up with director Shankar because it was too late by then.
The difference continues till now as most of the key cast members and technicians, associated with Sivaji 3D, were not invited for the trailer launch last week. Since Rajinikanth personally owes his career to AVM, he attended the press meet and event on his own will.
Shankar's input not taken for Sivaji 3D
A director's cut of a movie is considered to be the pristine vision irrespective of what critics or audience feel. That's why editing a movie without director's consent is considered to be rude in movie industry. We all know that Sivaji 3D will set the box office on fire again when it re-releases next month. However, by not giving due respect to Shankar and his team, the current generation of AVM production has shown that they may not have learned humility and diplomacy from their founders.